Amazon connector

Amazon integration for your product range

With the Amazon integration by Import2Shop you sell your wholesalers’ and suppliers’ items on Amazon: offers are attached to existing Amazon products by EAN, prices and stock follow the supplier data automatically, in up to ten EU countries from one seller account.

Diagram of the Amazon integration: wholesaler data flows through Import2Shop with your own rules to Amazon in up to ten countries
Matching

How does Import2Shop find the right Amazon product?

Using the EAN or GTIN from your supplier data. Only unambiguous matches are assigned automatically. Everything else goes to a review list where you decide with one click.

Matching by EAN/GTIN

Your offer is attached to the existing Amazon product instead of creating a duplicate page.

Plausibility check

Brand and quantity must match. A single item never ends up on a pack of ten.

Review list for uncertain cases

Several matches or mismatches are shown with all candidates side by side.

Approvals checked in advance

You see restricted brands and categories before an offer is sent to Amazon.

Diagram of EAN matching: supplier item and Amazon product are compared by EAN, brand and quantity
Prices and stock

Prices and stock according to your rules

Prices and stock come continuously from your wholesalers’ data. A few rules decide what reaches Amazon.

Instantly 0 when sold out

When your supplier reports an item as sold out, Import2Shop sets the Amazon offer to 0 right away. You never sell what you cannot ship.

Stock buffer and maximum quantity

A buffer in units or percent holds back a reserve, a maximum quantity caps what is visible on Amazon.

Handling time

You set how many days you need until dispatch. That fits drop shipping via your supplier.

Minimum margin

If a price falls below your minimum margin, the offer is not sent. The overview shows which items are affected.

Protection against pricing-error blocks

Every offer goes to Amazon with a minimum and maximum price. This lowers the risk of Amazon deactivating an offer for a supposed pricing error.

Fees and margin up front

Before listing you see the estimated Amazon fees and the margin that remains.

Countries and currencies

Which Amazon marketplaces can you sell on?

From one seller account you serve Germany, France, Italy, Spain, the Netherlands, Belgium, Poland, Sweden and Ireland, optionally also the United Kingdom. You choose the countries in which your account is active.

For Poland, Sweden and the UK, Import2Shop converts your prices into złoty, kronor and pounds automatically, at the current European Central Bank rate.

One account, several countries

DE, FR, IT, ES, NL, BE, PL, SE, IE and optionally UK.

PLN, SEK and GBP

Converted automatically at the current ECB rate.

Price rules per channel

Amazon gets its own prices, separate from your shop and eBay.

Schematic Amazon overview in Import2Shop with a traffic light per offer and plain-language messages
Overview

Everything in view, explained in plain language

Amazon usually reports problems as codes and short technical texts. Import2Shop collects them in one place and tells you what to do.

Traffic light per offer

Active, check, blocked: in one overview per country.

Errors you understand

Every Amazon error message in plain language, each with the next step.

Log per item

What was sent to Amazon, when and why.

Alerts only when something is new

Daily summary, immediate warning if the connection is lost.

FBA stock

Your stock in Amazon warehouses, shown right on the item.

Setup

How do you get started with the Amazon integration?

A wizard guides you through the setup. While selecting products you already see which offers work and what is missing. You add new products the same way later.

1

Connect account

You sign in to Amazon and give Import2Shop access to offers, prices, stock and FBA stock.

2

Choose countries

You pick the Amazon countries in which your seller account is active.

3

Set rules

Buffer, maximum quantity, handling time and minimum margin.

4

Select products

You pick products by supplier, manufacturer or category. Import2Shop instantly shows per product: Amazon product found, approval needed, margin, Amazon check.

5

Go live

The offers are sent. A job per country keeps prices and stock in sync at an interval you set.

Compared

What is different from typical Amazon tools?

Many Amazon tools only connect a shop to Amazon. Import2Shop starts at the wholesaler and checks more before anything goes to Amazon.

Typical solution

Shop-to-Amazon interface

Import2Shop

From wholesaler to Amazon

One tool

Wholesalers, shop, eBay and Amazon in one app

Amazon becomes another channel in the same app where your wholesalers, your shop and eBay already run. One product range, one stock level, no isolated tools.

Wholesalers already connected

Items come from the same feeds as for your shop.

GPSR per manufacturer

You maintain GPSR details once per manufacturer; eBay and Amazon use the same data. The overview shows where product safety or unit price details are missing.

Only the permissions needed

Import2Shop only accesses offers, prices, stock and FBA stock.

Servers in Germany

Your data stays in a data centre in Germany.

Import2Shop Dashboard auf Laptop und Smartphone
At a glance

The Amazon integration by Import2Shop in brief

LaunchAutumn 2026
Offer typeOffers on existing Amazon products, matched by EAN/GTIN
CountriesDE, FR, IT, ES, NL, BE, PL, SE, IE, optionally UK
CurrenciesEUR, plus PLN, SEK and GBP at the current ECB rate
Prices and stockContinuously from supplier data, instantly 0 when sold out
ConfigurableStock buffer, maximum quantity, handling time, minimum margin, price limits
ControlTraffic light per offer, plain-language errors, log per item, checks during selection, adjustable sync interval
Access to your Amazon accountOffers, prices, stock and FBA stock
Server locationGermany
Create products

Including products that are not on Amazon yet

If a product is missing on Amazon, Import2Shop creates it from your supplier data, including product safety details.

Create new products on Amazon

Create items that do not yet exist on Amazon, with description, images and attributes from your supplier data.

Send GPSR details directly

Manufacturer and responsible person from your GPSR settings are sent to Amazon directly.

Pilot customers wanted

We are looking for pilot customers for the Amazon integration

You sell goods from wholesalers or suppliers and have an Amazon seller account? As a pilot customer you use the Amazon integration before the official launch, set it up together with us and help decide what comes next.

Frequently asked questions

Can I sell my wholesaler's items on Amazon automatically?

Yes, with the Amazon integration by Import2Shop, launching in autumn 2026. Import2Shop attaches your offers to existing Amazon products by EAN and keeps prices and stock up to date from your wholesaler’s data.

Using the EAN or GTIN from the supplier data. Items are matched automatically only when there is exactly one result and brand and quantity also fit. Uncertain cases go to a review list where you decide.

Import2Shop sets the Amazon offer to 0 immediately. As soon as the supplier reports stock again, the quantity goes back up according to your buffer and maximum quantity rules.

Amazon in Germany, France, Italy, Spain, the Netherlands, Belgium, Poland, Sweden and Ireland, optionally also the UK, all from one seller account. Import2Shop converts prices into złoty, kronor and pounds at the current ECB rate.

Import2Shop sends a minimum and a maximum price to Amazon with every offer. In addition, offers below your minimum margin are not sent at all.

Yes. If a product already exists on Amazon, Import2Shop attaches your offer. If it does not, Import2Shop creates it with description, images and attributes from your supplier data.

Only offers, prices, stock and FBA stock. Import2Shop’s servers are located in Germany.

Your own Amazon seller account and Import2Shop with at least one connected wholesaler or supplier. Items need an EAN or GTIN so they can be matched to Amazon products.

Questions about the Amazon integration?

Tell us which wholesalers you use and in which countries you want to sell on Amazon. We will tell you what is possible at launch.