Privacy Policy

Import2Shop Dashboard auf Laptop und Smartphone

To manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents, we use the “Real Cookie Banner” consent tool. Details on how “Real Cookie Banner” works can be found at https://devowl.io/de/rcb/datenverfahren/.

The legal basis for the processing of personal data in this context is Article 6 (1) (c) GDPR and Article 6 (1) (f) GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.

The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we cannot manage your consents.

1) Introduction and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Nico Michael, Rudolf-Breitscheid-Str. 2b, 01979 Lauchhammer, Germany, Tel.: 035748693342, Email: info@import2shop.com. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Data collection when you visit our website

2.1 If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if necessary: in anonymized form)

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Article 6 (1) (f) GDPR. We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close the browser (so-called “session cookies”), while some of these cookies remain on your device for a longer period of time and enable you to save page settings (so-called “persistent cookies”). In the latter case, you can find out the storage period in the overview of the cookie settings in your web browser.

If personal data is also processed through individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact us

5.1 Microsoft Bookings

To provide an online appointment booking function, we use the services of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the purpose of making an appointment, your first and last name as well as your email address (and, if applicable, the telephone number if a telephone appointment is desired) are collected in accordance with Article 6 Paragraph 1 Letter b of the GDPR and stored in accordance with Article 6 Paragraph 1 Letter f of the GDPR Based on our legitimate interest in effective customer management and efficient appointment management, it is transmitted to the provider and stored there for appointment organization.

After the appointment has been held or after the agreed appointment period has expired, your data will be deleted by the provider.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

5.2 When you contact us (e.g. via ServiceDesk or email), personal data is collected. Which data is collected when a contact form is used can be seen in the respective contact form. If you contact us by email at support@import2shop.com, the request will be included in the ticker system.

We use Atlassian’s email ticket system to process customer inquiries. Pty Ltd Level 6, 341 George Street Sydney NSW 2000 Australia. If users of our website make contact requests by email, these are stored and organized in the ticket system to enable chronological processing and improve the service experience. Users can always see the current status of the processing of their request via the individually assigned ticket number. Personal data as provided in the request, but in any case last name, first name and email address, is collected, transmitted to Atlassian, stored there and read exclusively for the organization of inquiries and their processing.

This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration.

The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service and the fastest possible response to your request and the optimization of our service offering in accordance with Article 6 (1) (f) GDPR.
We have concluded a data processing agreement with Atlassian (“Data Processing Addendum”), with which we oblige Atlassian to protect our customers’ data and not to pass it on to third parties. If you do not want us to process your request using the ticket system, please call us or send an email to info@import2shop.com.

5.3 Demo access and booking form

If you request access to the demo application via our form, we process the data you provide (name, company if given, email address, phone number if given, the address of your shop, and the shop system and wholesaler you select, if any) as well as information about the origin of your visit (e.g. campaign parameters of the page address) in order to review your request, send you a personal access link and contact you about your demo. The legal basis is Art. 6 (1) (b) GDPR (steps prior to entering into a contract). Access is limited in time; logins to the demo application are logged to manage access. The demo application contains sample data only; please do not enter real customer data there.

If you enter your email address in the booking form and do not complete the booking, we store the details entered up to that point so that we can assist you with technical problems and, if you wish, make it easier to complete the booking. The legal basis is our legitimate interest in a working booking process under Art. 6 (1) (f) GDPR. You may object to this processing at any time by email to support@import2shop.com.

If no contract is concluded, we delete the data from demo requests and incomplete bookings no later than six months after the last contact. To protect the forms against automated abuse we may use Cloudflare Turnstile (see the section Tools and miscellaneous).

6) Registration with the portal or forum

You can register on our website by providing personal data and purchase a package of our web app. Which personal data is processed for registration is determined by the input mask used for registration. Providing the data mentioned in the ordering/registration process is mandatory.

If you use our web app, we store the data required to fulfill the contract, including any information about the method of payment. We will also store the voluntary data you provide for the duration of your use of the portal, unless you delete it beforehand. You can manage and change all information in the protected customer area. The legal basis is Article 6 Paragraph 1 Letter f GDPR.

7) Use of customer data for direct advertising

7.1 Registration for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation email in which you will be asked to confirm that you want to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for goods or services similar to those you have already purchased from our range. In accordance with Section 7 Paragraph 3 UWG, we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with future effect by notifying the person responsible named at the beginning. For this you will only incur transmission costs according to the basic tariffs. Once your objection has been received, the use of your email address for advertising purposes will be stopped immediately.

8) Web analytics services

8.1 Google Analytics 4

If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Google Analytics uses cookies that enable an analysis of your use of our website. The information generated (e.g. pages visited, time spent, origin of the visit, device, browser, approximate location) is usually transferred to and stored on Google servers. Google Analytics 4 does not store your IP address.

It cannot be ruled out that data is transferred to servers of Google LLC in the USA. Google LLC is certified under the EU-US Data Privacy Framework; the transfer takes place on the basis of the adequacy decision of the European Commission (Art. 45 GDPR).

The legal basis is your consent pursuant to Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. You can withdraw your consent at any time with effect for the future via the cookie settings on our website.

Further information: https://policies.google.com/privacy

8.2 Google Tag Manager

If you have given your consent, this website uses Google Tag Manager provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is a tool we use to manage scripts (e.g. from Google Analytics) and embed them on the website. The Tag Manager itself does not set cookies, but it processes your IP address, which is transmitted to Google and may also reach the USA (see 8.1 regarding the EU-US Data Privacy Framework).

The legal basis is your consent pursuant to Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, which you can withdraw at any time via the cookie settings.

8.3 Ahrefs Web Analytics

If you have given your consent, this website uses the web analytics service Ahrefs Web Analytics provided by Ahrefs Pte. Ltd., 16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581. Its representative in the EU is VeraSafe Ireland Ltd., Cork, Ireland.

Ahrefs Web Analytics creates statistics on the use of our website, e.g. which pages are visited, where visitors come from and which devices they use. For this purpose, a script from Ahrefs is loaded when a page is accessed, and usage data including your IP address is transmitted to Ahrefs. According to the provider, no cookies are set.

According to the provider, the data is stored in the USA. The transfer takes place on the basis of the EU-US Data Privacy Framework (adequacy decision of the European Commission, Art. 45 GDPR); where data reaches other third countries, the provider uses the European Commission’s Standard Contractual Clauses.

The legal basis is your consent pursuant to Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, which you can withdraw at any time via the cookie settings.

Further information: https://ahrefs.com/legal/privacy-policy

9) Page functionalities

9.1 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data can also be transmitted to: Google LLC., USA

If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers in order to load the plugin. Certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your site visit, your data will be assigned directly to your account when you click on a video. If you do not want it to be associated with your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies to read information on the device used, will only take place if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service using the “cookie consent tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

9.2 Google reCAPTCHA

On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data can also be transmitted to: Google LLC, USA. For the visual design of the Captcha window, the provider uses “Google Fonts”, i.e. fonts downloaded from the Internet by Google. Further information is processed than that mentioned above, which is already transmitted to Google via the ReCaptcha functionality it is not here.

The service checks whether an entry is made by a natural person or improperly through machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. In order to ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the device used, identification data for the type of browser and operating system used, as well as the date and duration of the visit and sends these to for evaluation Provider server.

The legal basis is our legitimate interest in determining individual personal responsibility on the Internet and avoiding misuse and spam in accordance with Article 6 (1) (f) GDPR.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

9.3 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an email survey from Google.

If you give your consent in accordance with Article 6 Paragraph 1 Letter a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. The review you leave will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come to the USA.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

9.4 Microsoft Teams

We use this provider to hold online meetings, video conferences and/or webinars: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

The provider processes different data, whereby the extent of the data processed depends on which data you provide before or during participation in an online meeting, a video conference or a webinar. Your data as a communication participant will be processed and stored on the provider’s servers. This can in particular be your login data (name, email address, telephone number (optional) and password) and session data (topic, participant IP address, device information, description (optional)).

In addition, image and audio contributions from participants as well as voice input can be processed in chats.
For the processing of personal data that is necessary for the fulfillment of a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 Para. 1 lit. b GDPR serves as the legal basis. If you have given us your consent to process your data, the processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future.
Furthermore, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in accordance with Article 6 (1) (f) GDPR in the effective implementation of the online meeting, webinar or video conference.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

9.5 Microsoft Forms

To carry out surveys or use online forms, we use the services of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

The provider enables us to design and evaluate surveys and online forms. In addition to the personal data that you enter into the forms, information about your operating system, browser, date and time of your visit, referrer URL and your IP address is also collected, transmitted to the provider and stored on the provider’s servers.

The information you enter into the forms is stored password-protected to ensure that third-party access is excluded and only we can evaluate the data for the purpose specified in the form.

When processing personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 Para. 1 lit. b GDPR serves as the legal basis. If you have given us your consent to process your data, the processing will be carried out on the basis of Article 6 Paragraph 1 Letter a GDPR. Consent given can be revoked at any time with future effect.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

9.6 Trustindex (display of Google reviews)

To display customer reviews submitted on Google, we use, if you have given your consent, the Trustindex.io service provided by Trustindex Ltd., Nyári Pál utca 15, 2724 Újlengyel, Hungary. When the reviews are loaded, content is retrieved from Trustindex servers and profile pictures of the reviewers from Google servers (googleusercontent.com). In the process, your IP address and technical data of your browser are transmitted to these providers. Where data is processed outside the EEA, Trustindex relies on the European Commission’s Standard Contractual Clauses; a transfer to Google LLC in the USA takes place on the basis of the EU-US Data Privacy Framework (see 8.1).

Without your consent, a placeholder is displayed instead of the reviews. The legal basis is your consent pursuant to Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, which you can withdraw at any time via the cookie settings.

Further information: https://www.trustindex.io/privacy-policy/

10) Tools and miscellaneous

10.1 Cookie consent tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they access the page in the form of an interactive user interface on which consent can be given for certain cookies and/or cookie-based applications by checking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by checking the box. This ensures that such cookies are only set on the user’s device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed here.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in doing so legally compliant, user-specific and user-friendly consent management for cookies and therefore a legally compliant design of our website.

Another legal basis for processing is Article 6 Paragraph 1 Letter c GDPR. As those responsible, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user consent.

If necessary, we have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.

10.2 Cloudflare

For security purposes, this website uses the service of the following provider: Cloudflare, Inc., 101 Townsend St. San Francisco, CA 94107, USA

The provider protects the website and the associated IT infrastructure from unauthorized third-party access, cyber attacks as well as viruses and malware. The provider collects the IP addresses of users and, if necessary, other data about your behavior on our website (in particular URLs accessed and header information) in order to detect and prevent illegitimate page access and dangers. The recorded IP address is compared with a list of known attackers. If the recorded IP address is recognized as a security risk, the provider can automatically block it from page access. The information collected in this way is transferred to the provider’s server and stored there.

The data processing described is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interests in protecting the website from harmful cyber attacks and in maintaining structural and data integrity and security.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

10.3 Spam protection for the newsletter form

To protect our newsletter form against automated and abusive submissions (spam, bots, mass sign-ups of other people’s email addresses), we use two measures.

Our own check on our server: It checks a form field that is invisible to humans and the time between loading the page and submitting the form. To limit repeated sign-ups, we store your IP address for no more than one hour and your email address for no more than 24 hours, in each case only as a non-reversible hash; the entries are then deleted automatically.

Cloudflare Turnstile: In addition, we use the Turnstile service provided by Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA (represented in the EU by Cloudflare Germany GmbH, Rosental 7, 80331 Munich, Germany). When you open a page containing the newsletter form, your browser loads a script from Cloudflare that checks whether the submission comes from a human. In doing so, your IP address and technical information about your browser and device are transmitted to Cloudflare; usually you will not notice anything, only in cases of doubt a short check is displayed. A transfer to the USA is possible. Cloudflare is certified under the EU-US Data Privacy Framework; in addition, the European Commission’s Standard Contractual Clauses apply. More information: https://www.cloudflare.com/privacypolicy/.

The legal basis is our legitimate interest in protecting our website and our forms against misuse pursuant to Art. 6 (1) (f) GDPR.

10.4 Wordfence (website security)

To protect our website against attacks (e.g. brute-force attacks, malware, abusive access), we use the security plugin Wordfence provided by Defiant, Inc., 1700 Westlake Ave N Ste 200, Seattle, WA 98109, USA. Wordfence processes your IP address and information about your requests (e.g. URLs accessed, time, browser) on our server. To compare against known threats, IP addresses may be transmitted to Defiant servers in the USA; the transfer takes place on the basis of the European Commission’s Standard Contractual Clauses.

The legal basis is our legitimate interest in the security and functionality of our website pursuant to Art. 6 (1) (f) GDPR.

Further information: https://www.wordfence.com/privacy-policy/

11) Rights of the person concerned

11.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) towards the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:

  • Right to information in accordance with Art. 15 GDPR;
  • Right to rectification in accordance with Art. 16 GDPR;
  • Right to deletion in accordance with Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to information in accordance with Art. 19 GDPR;
  • Right to data portability in accordance with Art. 20 GDPR;
  • Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
  • Right to complain in accordance with Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROOF COMPLEX REASONS FOR THE PROCESSING THAT ARE worthy of protection, which OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

12) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and – if relevant – additionally based on the respective legal retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Art. 6 Para. 1 lit and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 1 of the GDPR, unless we can provide compelling legitimate reasons for this demonstrate that the processing outweighs your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 2 of the GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

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