WooCommerce import — straight from your WordPress backend

The WooCommerce connector from Import2Shop feeds supplier data directly into your shop as a WordPress-native setup. Products, variations, base prices and stock levels flow in automatically — no CSV marathons, no foreign tool clogging up your admin.

What the WooCommerce connector delivers

Instead of a one-size-fits-all importer, we use what WooCommerce already does well: variable products, real category trees, tax classes and stock rules.

WordPress-native — no alien tool in the admin

The connector hooks into your shop through the WooCommerce REST API. Products and orders show up exactly where your team is already working — inside the familiar WP backend.

Variable products with attributes & variations

From a supplier feed with sizes, colours or materials we build clean variable products in WooCommerce, complete with variation SKUs, per-variation prices and variation images.

Native categories & tags from the supplier feed

WooCommerce has real product categories and tags — no workaround collections. We take the category hierarchy of your supplier and mirror it 1:1 into your shop.

Base prices & tax classes, automatic

Price per litre, kilogram, unit — WooCommerce supports it natively, and we populate it during import. Reduced VAT rates (7 % / 19 % / EU OSS) can be mapped per category or per article.

Stock levels, backorders & status logic

Inventory syncs continuously. Per supplier you decide whether sold-out items flip to 'out of stock', allow backorders, or move into draft status when the wholesaler can no longer deliver.

Order handling through WC order status

Import2Shop triggers the handoff to your supplier from the WooCommerce order status you already use ('Processing', 'On hold'). You choose which statuses fire the pickup — embedded in your existing workflow.

Set up your WooCommerce import today

Start with the WooCommerce connector from Import2Shop. Monthly cancellation keeps the commitment low — no long contract, no risk.

Frequently asked questions about the WooCommerce connector

How does the WooCommerce connector differ from the Shopify version?

WooCommerce is a WordPress plugin, not a separate SaaS system. You work entirely from the WP backend and use native categories, tags, tax classes and base prices. To compare the two side by side, see the Shopify connector or the overview of all connectors.
Yes. From size, colour or material fields in your supplier feed we build variable products in WooCommerce with attributes and variations — including per-variation prices, stock levels and images.
Yes. WooCommerce supports base prices natively (e.g. per 100 g, per litre) and we transfer the value during import. That keeps you compliant with the German Preisangabenverordnung without any manual fixup.
You decide per supplier or per category which WooCommerce tax class is assigned (e.g. standard 19 %, reduced 7 %, zero-rated). EU OSS setups with country-specific rates are supported as well.
Yes. For each supplier you define separate mapping, pricing and stock rules. Everything runs from one central dashboard, and the WooCommerce shop sees one consistent catalogue.
Yes, provided your wholesaler exposes an API and we have integrated it. You pick the WooCommerce order status that triggers the handoff — typically ‘Processing’ or a custom status fired after payment received.
Yes. WooCommerce products you created yourself are left untouched — the connector only updates what it imported in the first place. You can run a dropshipping range and your own warehouse stock side by side.